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REVPAR LOBBY BLOG

Everything you need to know about our  company and industry trends.

10/16/2020

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Boutique Hotel Increases Revenue in Midst of Pandemic

 
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Summer 2020 was a tough season for the hospitality industry, to say the least. Smith Travel Research (STR) reports Average Daily Rate (ADR) down 25.9% and Revenue per Available Room (RevPAR) down 47.5% year-to-date as of mid-October. However, in the midst of the devastating effects of the COVID-19 pandemic, there are some hotels that experienced improved performance over this Summer season.
The Avance Hotel, a RevPAR Lobby Hospitality property, experienced an improvement in ADR of 33% and an improvement in RevPAR of 32% this Summer season.
Daniel Loera, President of RevPAR Lobby Hospitality, elaborates on their Palm Springs, CA property's performance, "Many hotels in the Coachella Valley saw an increase in ADR and overall revenue this Summer season.  This is mainly due to reduced inventory and an increase in drive-market demand. However, our Palm Springs property performed particularly well due to several other carefully monitored factors and performance focus points, which most smaller independent hotels often oversee, and I am sure oversee them now more than ever when their greatest concern is keeping their doors open."
We implemented a growth plan rather than a recovery plan.
Mr. Loera continued to elaborate on Avance Hotel's performance focus points, "we knew we were going to face a tough Summer season across all markets.  Our goal was to have a better summer than others within the market. To do so we implemented a growth plan rather than a recovery plan.  For instance, we allocated efforts in marketing campaigns that would generate impressions for properties across all channels, resulting in page views 166% above fair market share, opaque/package bookings 198% above fair market share, and promotional bookings 250% above fair market share.  Avance Hotel also captured revenue share 155% above its fair market share.  Overall, revenues were 25% greater compared to the same time period last year."
In conclusion, hotels should implement a growth plan with concrete corresponding KPIs by exploring conversion segments it may have not considered during "normal" times. ADR and RevPAR growth may not be attainable for most hotels at this time. Performance should be heavily measured by improvements in market share.
For more information on this or other blog posts contact us as communications @revparlobby.com
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5/14/2020

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REVPAR LOBBY HIGH-TOUCH CLEAN GUARANTEE

 

AN ENHANCED BOUTIQUE HOTEL CLEANING AND DISINFECTION PROGRAM

​At RevPAR Lobby Hospitality, we are committed to delivering memorable experiences to our guests and success to our managed properties.  To do so, we must continue to deliver a product that generates instant peace-of-mind to our guests and investors.
We have taken a significant step in sustaining our vision under the current unusual times, by introducing RevPAR Lobby’s High-Touch Clean Guarantee. 
Daniel Loera, President, RevPAR Lobby Hospitality LLC
This plan was generated with insight from the Eisenhower Medical Center. The full and extensive operating procedures incorporate local, county, and state health guidelines. We are happy to share the detailed program with industry colleagues.  Simply reach out to us, and we will be more than happy to share our knowledge and assist in preparing all hotel operations for a successful and safe reopening.

CLEAN-TOUCH CLEAN GUARANTEE

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  • 24-Hour Containment Period: rooms shall sit vacant for at least 24 hours between guest bookings. Additionally, the RevPAR Lobby High-Touch Clean PENDING seal will be posted to ensure no one enters the room during the 24-hour containment period.
  • UV Light Inspection: our standard cleanliness & disinfection inspections will now include a UV light decontamination process.
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  • RevPAR Lobby High-Touch Cleaning Guarantee Seal: seal shall be placed on the exterior of the room door confirming our cleaning team was the last group to enter. 
  • Close to Clean & Social Distancing: high-risk areas will be blocked for additional and frequent cleaning with visible signage of inaccessible area. Guests will be reminded of social distancing requirements and guest amenities, such as the pool, will be under strict limited use to ensure proper distancing measures.
  • Clean Key Guarantee: all guestroom keys will be disinfected prior to handing them to a guest.  The disinfected key(s) shall be placed in the RevPAR Lobby Clean Key Guarantee sealed pouch.

  • Guest-Accessible Disinfecting Stations: hand sanitizing stations have been places in the lobby area, high traffic common areas, and alternative property entrances. Signage has been placed reminding guests to disinfect their hands before proceeding and informing them of what high-touch areas they may have already touched.
 
  • In-Room Guest “High-Touch” Assistance Packet: we have added packets with disinfecting wipes in each room as part of the Welcome Amenity Packet.  A note will remind and encourage guests to utilize the wipes to clean any area they have frequently touched during their stay..
 
  • Remote Check-In & Check-Out: we have enhanced our Remote Guest Service program for guests who desire to have a contactless experience. Guests can check-in, attain their Clean Key, access their room, request service, and check-out remotely.
 
  • High-Touch Personnel: our team will follow strict hygiene and cleanliness training and standard operating procedures. Additionally, as permitted by local, state, and federal law, temperature and symptoms screening have been implemented.
 
If you would like more information about this topic, please call us at (760) 933-4393 or email at info@revparlobby.com.
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